CEPS3009 - Summer Entrepreneurship Institute
Course Description

Start Exploring the World of Entrepreneurship
Are you interested in launching your own business, developing new ideas, or bringing products to life? Seton Hall University’s Summer Entrepreneurship Institute Pre-College Program offers an engaging, hands-on introduction to entrepreneurship and innovation.
Designed for high school students with little to no prior experience, this immersive program introduces the fundamentals of startups, product development, and business strategy. Participants learn how entrepreneurs think, create, and solve problems while building the skills and confidence to turn ideas into reality.
What You’ll Learn
- Foundations of Entrepreneurship: Understand core concepts including ideation, business models, and startup development.
- Product Development: Learn how to take an idea from concept to prototype through design and iteration.
- Business Strategy and Planning: Explore market research, competitive analysis, and strategies for building a successful venture.
- Marketing and Pitching: Develop skills in storytelling, branding, and communicating your business idea effectively.
What You’ll Experience
- Hands-On Startup Development: Create your own product concept and business idea from the ground up.
- Interactive Workshops: Participate in sessions focused on design, strategy, and entrepreneurial thinking.
- Pitch Presentation Experience: Present your business idea to professionals and receive valuable feedback.
- A Taste of College Life: Engage with like-minded students while experiencing Seton Hall’s dynamic pre-college environment.
Meet Your Instructor
- Benjamin Pincus, M.B.A.
Associate Dean for Assessment and External Engagement
Stillman School of Business
