CEPS3008 - Sports Media and Business Academy
1028868
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Course Description
Discover Your Future in Sports Media & Business
Are you passionate about sports, media, storytelling, or the business strategies that power major athletic organizations? Seton Hall University’s Sports Media and Business Academy Pre-College Program offers a dynamic, hands-on introduction to one of the fastest‑growing and most influential industries in the world.
Designed for high school students eager to explore careers across sports media, sports management, and the business of sports, this immersive program brings together real-world insight, industry innovation, and practical experience in content creation and sports entrepreneurship.
What You’ll Learn
- Sports as a Global Business: Explore the history, structure, and explosive growth of the multi‑billion‑dollar sports industry, including how organizations generate revenue and navigate modern financial models.
- Sports as a Reflection of Society: Examine how sports mirror cultural conversations around race, gender equity, amateurism, ethics, and social impact — and why this matters for future leaders.
- Innovation & Career Pathways: Discover the wide range of professional opportunities across media, marketing, analytics, content creation, business operations, brand partnerships, and more.
- Case Study Exploration: Study real examples of successful sports businesses and learn what drives their success in a rapidly changing landscape.
- Creative Production & Collaboration: Work with peers to develop an innovative business idea or produce original sports media content — then present your work to the group.
What You’ll Experience
- Hands-On Training: Participate in interactive workshops that bring sports media and business concepts to life through applied learning and real-world scenarios.
- Industry Guest Speakers: Hear directly from influential leaders in sports media, journalism, content strategy, team operations, and sports business innovation.
- Professional Production Opportunities: Create and refine your own media projects using Seton Hall’s state‑of‑the‑art production studios and digital tools.
- A Taste of College Life: Connect with peers who share your passion for sports, media, and business while experiencing a vibrant campus environment.
Meet Your Instructor
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Prof. B.J. Schecter
Executive Director, Center for Sports Media
College of Human Development Culture and Media
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